Prelim Task: Research Rationale



I plan to design and create a fashion magazine that is suitable for the age range of 12-18. By going to a school with students from 14-18 years old, it gives me the perfect opportunity to get some useful information on what young people these days appeal to fashion wise. This would really help me get a variety of views on fashion and style. The types of research that I will have to use are interviews and surveys in focus groups. This technique would help out quite a lot because doing interviews one on one would take up a lot of time due to me wanting to ask a decent amount of people about what they like to read about in fashion magazines. The steps that I will take to complete these types of research are that I will write up a few questions, ask a group of students if they would be interested in taking time out of their day and have an interview with other people around to see if they are comfortable. Next, I will construct an online survey and ask pupils to answer all of the questions listed. After I have gotten the results, I will gather all of the information which will determine how my magazine will look like.




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